Without employees your business would not be able to operate and the online marketing would not function as effectively as it does now; and it is essential to reward and thank your employees to show your appreciation for a job well done.  By creating and providing a positive work environment, your employees will be more productive, innovative, and willing to work harder.  A social media marketing business only succeeds if its employees shine, and this can only happen if they are put in the right setting. 

When creating an incentive plan, be sure that the reward criteria is clearly specified.  You don’t want the goals to be unclear, and have people who thought they had achieved them not get an incentive for missing an unwritten aspect.  Along these lines, make sure to reward everyone who meets the defined criteria.  If you set up a sales or online marketing goal, don’t only reward the employee with the highest sales or online marketing achievements, reward everyone who met the defined goal.  Fairness and consistency are key aspects of an incentive plan to make sure employees don’t feel left out or neglected for no reason.

When giving the recognition, be sure to be specific about why the employee is receiving it.  If they receive an incentive but don’t know why, they won’t be able to recreate the efforts that led to the incentive in the first place.  The recognition should also be given as soon as possible after the goal has been met, so that the employees don’t feel like they were forgotten or the incentive wasn’t real.

On top of the incentive plans, be sure to foster employee self-esteem in the workplace daily.  Just saying “thank you” frequently for small things the employees do will let them know that you value them and need them for your business and online marketing. 

Guest Blog Post by Ron Durant, CEO of e-NERTIA Marketing

At the end of the year, many marketers analyze the benefits gained from online marketing campaigns. At this time, you may be able to see solutions to problems within your business without understanding what steps to take to correct them. Some changes can look simple on paper, but trying to implement them can seem difficult. The big problem is that unless some steps are undertaken to correct these problems, they can multiply causing the requirement for additional work.

Some issues business owners run into is the hiring of new employees and creating training programs that take up a lot of valuable man power and add cost to the business bottom line. If spent wisely, this time and cost is not lost, but can be considered investments in the future.

To help manage these problems and create solutions, it is best to break them down into manageable parts. This should start by organizing them into groups such as financial, employees, and marketing, which includes online marketing campaigns. Once this has been accomplished, rank items within each group according to importance to create a road map that gives you a place to begin. To become used to making the required changes, you may want to start with smaller, easier tasks and work your way up to more complicated ones.

Now that you have a workable solution you will not feel so overwhelmed by your business’s online marketing year end review. Instead, you will be able to get on with making improvements to your business so that it is ready to face another busy year. by making these online marketing changes, you will have a stronger business ready to meet the competition.