Brand Loyalty On The Go
Mobile marketing is one of the fastest growing areas of marketing. The real-time, personal nature of mobile marketing makes it a highly effective way to build brand loyalty, increase awareness, and boost sales. Mobile marketing keeps your business top of mind and is cost effective.
Text/SMS Messages Are Almost Guaranteed to Be Read
Text messaging or SMS marketing is the most familiar form of mobile marketing. It is a powerful tool since our phones never leave our side and 97% of all text messages are read. Text/SMS works well to:
- Deliver an immediate message into the hands of your customers with an immediate call to action
- Increase sales as well as the ROI of other marketing efforts if integrated within the same campaign
- Drive the opt-in rates of your customer databases
Text/SMS marketing can be used for:
- Mobile couponing and special incentives
- Voting / polling
- Appointment reminders
- Product announcements
- Text-to-Email campaigns
- Managing employee communications
Rise in Mobile Searches Underscores Need for Mobile Websites
Websites that are not optimized for mobile devices are leaving value on the table as web usage moves away from the PC. With more searches being done on the mobile phone (many of them for local services and goods), a frequent point of contact with potential customers is your mobile website. What impression is your current site leaving? Mobile sites should be easy to read and navigate with minimal scrolling and zooming. If your site does not meet these standards, it is very likely that the searcher will get frustrated. This may cause them to miss your contact information, abandon your site, or visit a competitive site. Avoid this pitfall with a mobile optimized website that we create for you.