When it comes to online marketing, businesses have a tendency to forget that pleasing the customer is the real goal. Successful businesses understand that ethical marketing is the key to bringing in new clients and keeping them coming back. Here are three ways to build trust in the online marketing world:

Get personal with social networking.
Build relationships with clients with an open dialogue. Real communication with customers is the only way to understand what it is they want and need; so ask them, and when they answer, respond by offering it to them. This way, you won’t waste time and money trying to sell products or services people do not want, and you will be offering them something they will want to share with their friends.

Be honest in pay per click advertising.
Internet users do not appreciate PPC ads that use trickery to get a click and if your business has been online for long, you know that Google does not like it, either. To keep your page rank high and viewers clicking, make sure your ad content reflects reality by adhering to Google’s guidelines.

Put real effort into managing brand reputation
Your brand image is just as important in the virtual world of online marketing as it is in a physical place of business. When customers walk into a shop, they expect a neat appearance and helpful associates. When they cannot find a friendly manager or employee to answer questions, you can be sure they will leave, and it only takes a few clicks of the mouse to find your competition. Build a good reputation by keeping your online presence warm and friendly.


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